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The Apathy Of Social Media and Your Band

The Apathy Of Social Media and Your Band

Matt Bacon August 20, 2016 0

People don’t really want to hear about your band. They don’t want to hear about how great your practice was. They don’t want to hear about how hard it is to find a producer.

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Market Saturation And Your Indie Band

Market Saturation And Your Indie Band

Matt Bacon April 12, 2016 Comments Off on Market Saturation And Your Indie Band

Markets are an interesting thing, and I’ve only ever gotten to learn about them through direct experience in the music industry, which I think gives me a very different perspective on the whole thing.

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Record Labels And Brand Affiliation – A Primer

Record Labels And Brand Affiliation – A Primer

Matt Bacon April 11, 2016 Comments Off on Record Labels And Brand Affiliation – A Primer

Record labels these days probably are almost never going to offer you an advance, nor are they going to offer you an exceptional percentage on royalties to make up for it. Of course, they

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Why Not Just Your Bands Social Media Pages Matter

Why Not Just Your Bands Social Media Pages Matter

Matt Bacon March 7, 2016 Comments Off on Why Not Just Your Bands Social Media Pages Matter

My work in the music industry often serves as my inspiration for this blog, and yesterday something came up that I felt sort of forced me to write this piece. If constructing the narrative

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Why Buying Facebook Likes Is A Necessary Evil

Why Buying Facebook Likes Is A Necessary Evil

Matt Bacon February 4, 2016 Comments Off on Why Buying Facebook Likes Is A Necessary Evil

One of the things that people regularly forget about in this industry is that despite the alleged democracy of the internet a lot of stuff is like it was back in the day when

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When Social Media Outreach Becomes A Bad Thing

When Social Media Outreach Becomes A Bad Thing

Matt Bacon January 19, 2016 Comments Off on When Social Media Outreach Becomes A Bad Thing

Remember when I said a few articles back that despite all appearances, nobody cares about your music? I still stand by at statement – and in fact, there’s a whole lot more to it

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What Indie Bands Don’t Understand About Branding On Social Media

What Indie Bands Don’t Understand About Branding On Social Media

Matt Bacon January 7, 2016 Comments Off on What Indie Bands Don’t Understand About Branding On Social Media

Branding on social media is crucial to your bands success – it’s just a pity that so few bands understand what it is and how to do it well. While it might seem initially

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On Discipline

On Discipline

Matt Bacon July 17, 2015 Comments Off on On Discipline

I was taken with inspiration to write this particular article due to some ideas I think I’ve hinted at in other pieces I’ve written in recent months. One thing that I think I’ve already

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I Am Functionally Insane – The Dark Side of Working in the Music Industry

I Am Functionally Insane – The Dark Side of Working in the Music Industry

Matt Bacon July 8, 2015 Comments Off on I Am Functionally Insane – The Dark Side of Working in the Music Industry

One of the things that makes anyone who makes their living in the music industry grimace is when people say “You’re so lucky!” or “I wish I could be you!” I mean – it’s

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Independent Industry Figures: Bob Lugowe of Relapse Records

Independent Industry Figures: Bob Lugowe of Relapse Records

Matt Bacon July 7, 2015 Comments Off on Independent Industry Figures: Bob Lugowe of Relapse Records

Independent Industry Figures is a weekly column at IMP where we interview music industry figures to try to better understand what they’re all about. With each installment we try and get a sense of

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