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What I learned From South By Southwest

What I learned From South By Southwest

Matt Bacon March 25, 2017 0

So I’m on my way back from SXSW, surrounded by dudes with their instruments and wondering about the sheer bizarre majesty of it all. The festival is simultaneously the most clued in and clueless

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Copying Your Peers Best Ideas

Copying Your Peers Best Ideas

Matt Bacon March 16, 2017 0

You may have heard the saying, “A good band copies three or four other bands, a great band copies twenty.” This isn’t just true for the music though, it holds for the actual marketing

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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 0

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 0

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 0

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Spreadsheets And Your Indie Band

Spreadsheets And Your Indie Band

Matt Bacon February 20, 2017 0

I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 0

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Who You Want In Your Band

Who You Want In Your Band

Matt Bacon February 3, 2017 Comments Off on Who You Want In Your Band

Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 Comments Off on Outline Your Marketing Plan Part 2

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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Pricing For Indie Bands

Pricing For Indie Bands

Matt Bacon January 24, 2017 Comments Off on Pricing For Indie Bands

Pricing is one of the most important things to figure out as an indie band. It’s what can make you look out of touch and irrelevant or what can make you into a financial

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