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Spreadsheets And Your Indie Band

Spreadsheets And Your Indie Band

Matt Bacon February 20, 2017 0

I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also

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What I Learned By Going To The Grammy’s

What I Learned By Going To The Grammy’s

Matt Bacon February 16, 2017 0

So I went to the Grammy’s last weekend. That was pretty wild and frankly unexpected. The fact that I went at all was due to a last minute cancellation meaning that a dear friend

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 0

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Market Segmentation And Your Indie Band

Market Segmentation And Your Indie Band

Matt Bacon February 6, 2017 0

Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 0

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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Outlining Your Marketing Plan Part 1

Outlining Your Marketing Plan Part 1

Matt Bacon January 30, 2017 0

So one thing that I’ve been developing recently is a massive template for a 25-35 page marketing plan. Wile I’m not going to post that here I do want to touch on some of

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Pricing For Indie Bands

Pricing For Indie Bands

Matt Bacon January 24, 2017 0

Pricing is one of the most important things to figure out as an indie band. It’s what can make you look out of touch and irrelevant or what can make you into a financial

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More On Licensing From A Jaded Old Hack

More On Licensing From A Jaded Old Hack

Matt Bacon January 22, 2017 0

Music licensing might as well be the last bastion of the music industry, and while I think it might be going away eventually I think that for now we’re looking at a future that

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How I (And Other A&R People) Sign Bands

How I (And Other A&R People) Sign Bands

Matt Bacon January 21, 2017 0

So… with regards to getting your band signed there’s a lot that goes into it- but at the same time there is a very short process when it comes down to me deciding if

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Being A Part Of A Collective

Being A Part Of A Collective

Matt Bacon January 20, 2017 0

So there’s a reason no one really wants to license your bands music or generally work with your group. It’s not a hard one when you really think about it but it’s one that

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