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Having Scene Cred And What It Means For You

Having Scene Cred And What It Means For You

Matt Bacon March 23, 2017 0

One of the most important things that you can do in this scene to get real legitimacy is both simple and beautiful. It’s how countless people have won my respect and how I have

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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 0

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 0

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 0

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Spreadsheets And Your Indie Band

Spreadsheets And Your Indie Band

Matt Bacon February 20, 2017 0

I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also

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Crazy People In The Music Industry

Crazy People In The Music Industry

Matt Bacon February 18, 2017 0

One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of course tons of people want to get

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Touring With Opening Bands

Touring With Opening Bands

Matt Bacon February 12, 2017 0

So something I’ve had a hard time figuring out in recent months has been the sheer struggle of opening bands on small name tours. I’ve seen multiple tours now where there was a headlining

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 0

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Why It’s Important To Have A Marketing Plan

Why It’s Important To Have A Marketing Plan

Matt Bacon January 31, 2017 Comments Off on Why It’s Important To Have A Marketing Plan

So I just did a pair of articles on marketing, which hopefully you read and which hopefully were able to help guide you along. However you need to be able to understand what this

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Outlining Your Marketing Plan Part 1

Outlining Your Marketing Plan Part 1

Matt Bacon January 30, 2017 Comments Off on Outlining Your Marketing Plan Part 1

So one thing that I’ve been developing recently is a massive template for a 25-35 page marketing plan. Wile I’m not going to post that here I do want to touch on some of

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