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SWOT Analysis And Your Band

SWOT Analysis And Your Band

Matt Bacon January 10, 2017 0

SWOT analysis sounds like a big fancy term that marketing folks use in order to talk down to us little guys, and in many ways it is. However after continuing my marketing research and

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The Magic… and Misery of Soundscan

The Magic… and Misery of Soundscan

Matt Bacon December 29, 2016 0

Soundscan is… shall we say… interesting to me. Soundscan is in many ways the worst thing going on in the music industry right now and something that we all need to figure out how

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Management and Label Deals

Management and Label Deals

Matt Bacon December 28, 2016 0

Record labels across the board are chronically understaffed – that’s just a harsh toke on a brutal truth. That’s why record labels have started to set up some rather nefarious management deals. That is

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Politics And Its Influence On The Underground

Politics And Its Influence On The Underground

Matt Bacon December 15, 2016 0

So last night I went to the Revolver Golden Gods awards. I’d never been and it was interesting to say the least. It functions primarily as a heavy metal industry get together, you walk

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What To Expect From Your Record Label

What To Expect From Your Record Label

Matt Bacon December 4, 2016 0

I just want to establish now and in perpetuity that you shouldn’t expect much from your label – especially if you are at the level that you need to be reading an article like

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Patience, Phone Calls and Nihilism

Patience, Phone Calls and Nihilism

Matt Bacon October 25, 2016 Comments Off on Patience, Phone Calls and Nihilism

People delay phone calls – that’s just how it goes. It’s part of the world of independent projects. I’ve been having some frustrations with this recently so I wanted to pick it apart a

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An Open Letter To Unsigned Bands

An Open Letter To Unsigned Bands

Matt Bacon June 28, 2016 Comments Off on An Open Letter To Unsigned Bands

Dear Unsigned Band, I don’t think I can care anymore. Trust me. I tried. I wrote about all your shows. Covered your mediocre records. Showed up early to watch you perform a crappy set using

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Gimmicks And What They Mean For The Music Industry

Gimmicks And What They Mean For The Music Industry

Matt Bacon March 31, 2016 Comments Off on Gimmicks And What They Mean For The Music Industry

I went to see a McDonalds themed Black Sabbath cover band on Friday night called Mac Sabbath. Lady Gaga recently had Baby Metal – a J-pop meets death metal band, open for her. Ghost

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Why No One Has Any Clue What’s Going On In The Music Industry

Why No One Has Any Clue What’s Going On In The Music Industry

Matt Bacon March 29, 2016 Comments Off on Why No One Has Any Clue What’s Going On In The Music Industry

So yeah – this is the brutal truth that we all need to wrap our heads around. It’s one of those things that I don’t think any of us fully grasp until we are

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Why Databases Don’t Work – Understanding Cold Calling In The Music Industry

Why Databases Don’t Work – Understanding Cold Calling In The Music Industry

Matt Bacon February 3, 2016 Comments Off on Why Databases Don’t Work – Understanding Cold Calling In The Music Industry

Databases pretty much never work – unless you pay…. and even then you gotta take what you can get. I mean on a surface level that makes sense. Like everything else in the freemium

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