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Politics And Your Indie Band

Politics And Your Indie Band

Matt Bacon February 22, 2017 1

One of the most important things that your band needs to realize when working with a label, a manager or anyone of importance is that these people are going to be utilitarians. Your band

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Spreadsheets And Your Indie Band

Spreadsheets And Your Indie Band

Matt Bacon February 20, 2017 0

I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also

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What Every Record Label REALLY Wants

What Every Record Label REALLY Wants

Matt Bacon February 20, 2017 0

There are certain fundamental truths in the music industry that I can guarantee will really free up your thinking. One of these truths that changed my entire strategy for developing bands is this: Every

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Crazy People In The Music Industry

Crazy People In The Music Industry

Matt Bacon February 18, 2017 0

One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of course tons of people want to get

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Pricing Promotions And Your Indie Band

Pricing Promotions And Your Indie Band

Matt Bacon February 14, 2017 0

So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m doing what I always do when I come up against a

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Touring With Opening Bands

Touring With Opening Bands

Matt Bacon February 12, 2017 0

So something I’ve had a hard time figuring out in recent months has been the sheer struggle of opening bands on small name tours. I’ve seen multiple tours now where there was a headlining

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 0

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Market Segmentation And Your Indie Band

Market Segmentation And Your Indie Band

Matt Bacon February 6, 2017 0

Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough

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Who You Want In Your Band

Who You Want In Your Band

Matt Bacon February 3, 2017 0

Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time

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Why It’s Important To Have A Marketing Plan

Why It’s Important To Have A Marketing Plan

Matt Bacon January 31, 2017 0

So I just did a pair of articles on marketing, which hopefully you read and which hopefully were able to help guide you along. However you need to be able to understand what this

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