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What I learned From South By Southwest

What I learned From South By Southwest

Matt Bacon March 25, 2017 0

So I’m on my way back from SXSW, surrounded by dudes with their instruments and wondering about the sheer bizarre majesty of it all. The festival is simultaneously the most clued in and clueless

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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 0

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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The Biggest Problem In Music

The Biggest Problem In Music

Matt Bacon March 4, 2017 0

So here’s the biggest threat against the music industry right now. It’s a simple one and one that we all run in to time and time again and get endlessly frustrated with. It’s all

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 0

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 0

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Crazy People In The Music Industry

Crazy People In The Music Industry

Matt Bacon February 18, 2017 0

One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of course tons of people want to get

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Pricing Promotions And Your Indie Band

Pricing Promotions And Your Indie Band

Matt Bacon February 14, 2017 0

So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m doing what I always do when I come up against a

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 0

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Who You Want In Your Band

Who You Want In Your Band

Matt Bacon February 3, 2017 Comments Off on Who You Want In Your Band

Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 Comments Off on Outline Your Marketing Plan Part 2

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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