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Crazy People In The Music Industry

Crazy People In The Music Industry

Matt Bacon February 18, 2017 0

One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of course tons of people want to get

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Pricing Promotions And Your Indie Band

Pricing Promotions And Your Indie Band

Matt Bacon February 14, 2017 0

So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m doing what I always do when I come up against a

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 0

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Who You Want In Your Band

Who You Want In Your Band

Matt Bacon February 3, 2017 0

Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 0

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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Outlining Your Marketing Plan Part 1

Outlining Your Marketing Plan Part 1

Matt Bacon January 30, 2017 0

So one thing that I’ve been developing recently is a massive template for a 25-35 page marketing plan. Wile I’m not going to post that here I do want to touch on some of

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Pricing For Indie Bands

Pricing For Indie Bands

Matt Bacon January 24, 2017 0

Pricing is one of the most important things to figure out as an indie band. It’s what can make you look out of touch and irrelevant or what can make you into a financial

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Being A Part Of A Collective

Being A Part Of A Collective

Matt Bacon January 20, 2017 0

So there’s a reason no one really wants to license your bands music or generally work with your group. It’s not a hard one when you really think about it but it’s one that

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SMART Marketing And You

SMART Marketing And You

Matt Bacon January 14, 2017 0

So, I wrote earlier this week about SWOT analysis and think it’s one of the most important things you can do in developing your bands brand. However I’ve also been learning about SMART marketing

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SWOT Analysis And Your Band

SWOT Analysis And Your Band

Matt Bacon January 10, 2017 Comments Off on SWOT Analysis And Your Band

SWOT analysis sounds like a big fancy term that marketing folks use in order to talk down to us little guys, and in many ways it is. However after continuing my marketing research and

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