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How To Grow Your Fanbase One Person At A Time

How To Grow Your Fanbase One Person At A Time

Matt Bacon March 27, 2017 0

Now I write a lot about personalized marketing, but I think that one of the issues with that is we often view that purely as face to face marketing when it really isn’t just

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What I learned From South By Southwest

What I learned From South By Southwest

Matt Bacon March 25, 2017 0

So I’m on my way back from SXSW, surrounded by dudes with their instruments and wondering about the sheer bizarre majesty of it all. The festival is simultaneously the most clued in and clueless

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Having Scene Cred And What It Means For You

Having Scene Cred And What It Means For You

Matt Bacon March 23, 2017 0

One of the most important things that you can do in this scene to get real legitimacy is both simple and beautiful. It’s how countless people have won my respect and how I have

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Matt Bacon March 12, 2017 0

Dale Carnegie is, if you couldn’t already tell, one of my favorite authors. In his book How To Stop Worrying And Start Living he details a simple method to get ride of at least

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The Biggest Problem In Music

The Biggest Problem In Music

Matt Bacon March 4, 2017 0

So here’s the biggest threat against the music industry right now. It’s a simple one and one that we all run in to time and time again and get endlessly frustrated with. It’s all

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 0

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Politics And Your Indie Band

Politics And Your Indie Band

Matt Bacon February 22, 2017 1

One of the most important things that your band needs to realize when working with a label, a manager or anyone of importance is that these people are going to be utilitarians. Your band

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Crazy People In The Music Industry

Crazy People In The Music Industry

Matt Bacon February 18, 2017 0

One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of course tons of people want to get

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Pricing Promotions And Your Indie Band

Pricing Promotions And Your Indie Band

Matt Bacon February 14, 2017 0

So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m doing what I always do when I come up against a

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Touring With Opening Bands

Touring With Opening Bands

Matt Bacon February 12, 2017 0

So something I’ve had a hard time figuring out in recent months has been the sheer struggle of opening bands on small name tours. I’ve seen multiple tours now where there was a headlining

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