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Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians

Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians

James Moore March 28, 2013 1

TYPES OF MARKETING (An excerpt from “Your Band Is A Virus”) Guerrilla Marketing: According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a

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