Our Music Marketing Philosophy
Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his findings working for years as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the promotion of music as the creation of music.
At Independent Music Promotions we fulfill the music marketing and PR needs of serious independent musicians who wish to enhance their online presence and boost their professional resumes. By promoting only the highest quality “music with depth” to a wide range of publications and blogs, we have built our reputation among musicians and industry alike.
Our DIY Music Marketing Advice
For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. From writing news releases, promoting free music and contacting music blogs to avoiding pitfalls like automated services and social media numbers boosters, James reveals many of the insider tips from “Your Band Is A Virus”.
Our Music Marketing PR Strategy
Often, DIY music marketing focuses too much on simply “covering the bases” and submitting music to the necessary outlets, whether they be journalists, a press list or a directory of music blogs. Without years of groundwork and relationship building, this amounts to excess cold calling, a “door to door” approach to promotion outreach. To us, that simply isn’t effective. That’s why we have focused almost solely on building hundreds of partnerships and relationships intended to ensure press for our clients.
Rather than focusing on abstractions and peripheral services such as social media boosts, we focus instead on concrete results by getting your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at it’s most potent. Having someone else talk about you is critical in the music industry.
Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.
For full details on our music marketing campaigns and services, click here.