Music Marketing

Our Music Marketing Philosophy

Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his findings working for years as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the promotion of music as the creation of music.

At Independent Music Promotions we fulfill the music marketing and PR needs of serious independent musicians who wish to enhance their online presence and boost their professional resumes. By promoting only the highest quality “music with depth” to a wide range of publications and blogs, we have built our reputation among musicians and industry alike.

Our DIY Music Marketing Advice

For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. From writing news releases, promoting free music and contacting music blogs to avoiding pitfalls like automated services and social media numbers boosters, James reveals many of the insider tips from “Your Band Is A Virus”.

Our Music Marketing PR Strategy

Often, DIY music marketing focuses too much on simply “covering the bases” and submitting music to the necessary outlets, whether they be journalists, a press list or a directory of music blogs. Without years of groundwork and relationship building, this amounts to excess cold calling, a “door to door” approach to promotion outreach. To us, that simply isn’t effective. That’s why we have focused almost solely on building hundreds of partnerships and relationships intended to ensure press for our clients.

Rather than focusing on abstractions and peripheral services such as social media boosts, we focus instead on concrete results by getting your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at it’s most potent. Having someone else talk about you is critical in the music industry.

Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.

For full details on our music marketing campaigns and services, click here.

  • Independent Music Promotions NYC Indie rock artist Stoney
    NYC Indie rock artist Stoney
  • Independent Music Promotions French Folk singer/songwriter Juliette Jules
    French Folk singer/songwriter Juliette Jules
  • Independent Music Promotions German Electro group My Woshin Mashin
    German Electro group My Woshin Mashin
  • Independent Music Promotions NYC Hip Hop/Soul/Funk group The Ill Funk Ensemble
    NYC Hip Hop/Soul/Funk group The Ill Funk Ensemble
  • Independent Music Promotions London's rock/reggae group Mangoseed
    London’s rock/reggae group Mangoseed
  • Independent Music Promotions Australian alternative rockers Monks of Mellonwah
    Australian alternative rockers Monks of Mellonwah
  • Independent Music Promotions NYC Americana/Folk artist Christina Rubino
    NYC Americana/Folk artist Christina Rubino
  • Independent Music Promotions Minneapolis hip hop artists Vision the Kid & Tru
    Minneapolis hip hop artists Vision the Kid & Tru
  • Independent Music Promotions Australian hard rock group The Lockhearts
    Australian hard rock group The Lockhearts
  • Independent Music Promotions NYC Punk/Heavy Rock trio Generator Ohm
    NYC Punk/Heavy Rock trio Generator Ohm
  • Independent Music Promotions German electronic artist Minor Sounds
    German electronic artist Minor Sounds


Submit your music - Music Marketing Services

Social Widgets powered by AB-WebLog.com.