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5 Reasons Why You Should Finish Your Damn Album
Sorry for my bluntness. This is a quick point about the importance of finishing/releasing your album or EP. I often receive submissions from artists seeking promotion to music media. I’m always excited to take
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Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians
TYPES OF MARKETING (An excerpt from “Your Band Is A Virus”) Guerrilla Marketing: According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a
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How To Earn More Money As An Independent Musician
(Excerpt from “Your Band Is A Virus – Expanded Edition) A big question often asked in today’s music market is how independent musicians can sell product. After all, most people steal their music these days,
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How To Promote Your Music Video; Exclusive Interview With HIP Video Promo CEO Andy Gesner
Planning on a music video but aren’t quite sure how to promote it effectively? If you think YouTube is your only option, you have some reading to do, my friends! Andy Gesner is the
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How To Get More Press Than Other Bands
How do you get more press than other bands? It’s actually quite simple, and over half the work is accomplished by switching your mindset from one of an artist who is being “affected by
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The Ultimate Music Marketing Guide for Independent Musicians
For Immediate Release: Nov 28, 2012 – A new “ultimate” independent musician’s marketing guide has been released with the intention of “cleaning up the music promotion game”; the newly released “Your Band Is A
Read More »How Indie Musicians sabotage themselves – My new article at Target Audience Magazine
I recently contributed an article called “The True Artist’s Major Marketing Dilemma” to Target Audience Magazine, thanks to the openness and assistance of head editor Ellen Eldridge. The article addressed something I see in
Read More »3 Ways To Get Your Music Reviewed
I’m finding that many indie bands are disillusioned about how to get their music reviewed, and with all the options available in today’s music industry, I’m not sure why. Here I’ll go over a
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Legendary Record Producer Stuart Epps On The Music Industry And What It Takes To Be Great
It was a true honour this week to have the chance to speak with the legendary record producer/engineer Stuart Epps, who has worked with artists such as Led Zeppelin, Elton John, George Harrison, Bill
Read More »Lady GaGa’s Approach To Music Marketing
I did a piece for Music Think Tank recently that explored the use of controversy in music marketing, with an in depth look at how artists such as Lady GaGa get people talking. If
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