Music Marketing

Our Music Marketing Philosophy

Independent Music Promotions fulfills the music marketing and PR needs of serious independent musicians. We promote only the highest quality “music with depth” to esteemed international publications and blogs.  Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike.

Music marketing is our passion and our lifeblood at Independent Music Promotions. Our CEO James Moore wrote the bestselling music marketing handbook “Your Band Is A Virus” based on his years of experience working as an independent music promoter. To him, marketing is an extension of the art itself, and this gives the process great meaning. He believes that there should be just as much creativity and passion put into the promotion of music.

 

Our DIY Music Marketing Advice

For artists who prefer the “do it yourself” route, James Moore has filled the Independent Music Promotions blog with dozens of original articles on how to properly market your music. You can learn how to write news releases, promote free music and contact music blogs. You also learn how to avoid pitfalls like automated services and social media numbers boosters. James reveals many of the insider tips from “Your Band Is A Virus”.

 

Our Music Marketing PR Strategy

DIY music marketing often focuses too much on simply “covering the bases”. Arbitrarily submitting music to outlets including journalists, press lists or a directory of music blogs is equivalent to excessive “door to door” cold calling. Proper research, groundwork and relationship building is what makes music marketing PR effective. Independent Music Promotions focuses primarily on building hundreds of partnerships and relationships intended to ensure high quality press for our clients.

Rather than focusing on abstractions and peripheral services such as social media boosts, we focus on concrete results. We get your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at its most potent. Having someone else talk about you is critical in the music industry.

Our unique approach to music marketing allows us to guarantee results for all of our clients. In fact, we have used this approach for ourselves too, landing Independent Music Promotions and James Moore features in a host of major publications, from Performer Magazine and Sonicbids to ASCAP and Bandzoogle.

For full details on our music marketing campaigns and services, click here.

  • NYC Indie rock artist Stoney represented by Independent Music Promotions - a New York music promotions company specializing in indie rock music PR
    NYC Indie rock artist Stoney
  • French Folk singer/songwriter Juliette Jules represented by Independent Music Promotions - a folk music promotions and folk music PR company
    French Folk singer/songwriter Juliette Jules
  • Independent Music Promotions German Electro group My Woshin Mashin
    German Electro group My Woshin Mashin
  • NYC Hip Hop/Soul/Funk group The Ill Funk Ensemble represented by Independent Music Promotions - a New York music promotions company specializing in hip hop/soul/funk music PR
    NYC Hip Hop/Soul/Funk group The Ill Funk Ensemble
  • London's rock/reggae group Mangoseed represented by Independent Music Promotions - a reggae music promotions and reggae music PR company
    London’s rock/reggae group Mangoseed
  • Australian alternative rockers Monks of Mellonwah represented by Independent Music Promotions - an alternative rock music promotions company
    Australian alternative rockers Monks of Mellonwah
  • NYC Americana/Folk artist Christina Rubino represented by Independent Music Promotions - a New York music promotions and folk music PR company
    NYC Americana/Folk artist Christina Rubino
  • Minneapolis hip hop artists Vision the Kid & Tru represented by Independent Music Promotions - a hip hop music promotions company
    Minneapolis hip hop artists Vision the Kid & Tru
  • Australian hard rock group The Lockhearts represented by Independent Music Promotions - a hard rock music promotions company
    Australian hard rock group The Lockhearts
  • Independent Music Promotions NYC Punk/Heavy Rock trio Generator Ohm
    NYC Punk/Heavy Rock trio Generator Ohm
  • Independent Music Promotions German electronic artist Minor Sounds
    German electronic artist Minor Sounds


Submit your music - Music Marketing Services

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