Music Marketing »

Blog articles about music marketing written by Independent Music Promotions CEO James Moore as well as a host of music industry expert guests.



Why Release On Vinyl?

Why Release On Vinyl?

James Moore August 19, 2016 0

Why Release On Vinyl? The below feature is a guest article penned by Jessica Kane. Jessica Kane is a music connoisseur and an avid record collector. She currently writes for SoundStage Direct, her go-to

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The 5 Key Fundamentals to Successfully Promoting Your Music

The 5 Key Fundamentals to Successfully Promoting Your Music

Shaun Letang April 14, 2016 Comments Off on The 5 Key Fundamentals to Successfully Promoting Your Music

There are a few key elements that really make your music promotion sing. Without a proper understanding of these fundamentals, you might be making some major mistakes in your marketing, and that could be

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Why You Should Never Forget DIY Ethics

Why You Should Never Forget DIY Ethics

Matt Bacon January 28, 2016 1

Napalm Death have been a band for parts of five decades at this point. It’s weird to think that about the grindcore pioneers, but they can trace their roots all the way back to

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Kickstarter: The Most Important Thing Your Band Will Ever Do?

Kickstarter: The Most Important Thing Your Band Will Ever Do?

Matt Bacon January 24, 2016 Comments Off on Kickstarter: The Most Important Thing Your Band Will Ever Do?

Kickstarters are rapidly become a key aspect to any young and hungry bands record release cycle. Even more established bands like Protest The Hero and Anamanaguchi who have multiple world tours under their belts

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Music Marketing for Musicians – The Problem with Immediate Culture

Music Marketing for Musicians – The Problem with Immediate Culture

James Moore January 18, 2016 Comments Off on Music Marketing for Musicians – The Problem with Immediate Culture

Music Marketing for Musicians – The Problem with Immediate Culture Music marketing is not as common a thing as you may think. The fact is, most artists would rather make up a concept about

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Music PR Is A Nightmare – What You Need To Know

Music PR Is A Nightmare – What You Need To Know

Matt Bacon January 11, 2016 Comments Off on Music PR Is A Nightmare – What You Need To Know

I had a bit of an epiphany today. Though I wax poetic on this blog about what it takes to make it in the music industry and how to establish yourself in your scene

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Surviving in The Music Industry – What It Takes and How Not To Screw Up

Surviving in The Music Industry – What It Takes and How Not To Screw Up

Matt Bacon June 15, 2015 Comments Off on Surviving in The Music Industry – What It Takes and How Not To Screw Up

This article functions as the culmination of a couple of other pieces I’ve written on how to make it in the music industry and get some degree of success (And maybe even money) It

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Persona and You – What Image Means To Indie Bands

Persona and You – What Image Means To Indie Bands

Matt Bacon April 7, 2015 Comments Off on Persona and You – What Image Means To Indie Bands

What does image mean to indie bands? The notion of an artist having a ‘persona’ is an intricate one. If an artist is too advert about it, it can come off as self congratulatory

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Entitlement and Independent Music

Entitlement and Independent Music

Matt Bacon March 13, 2015 Comments Off on Entitlement and Independent Music

Entitlement. Now there’s a scary word that a lot of people, not just musicians, don’t like to think about too much. For a generation born to free content and instant gratification it’s sometimes hard

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Exclusive Excerpt From “Make Them Beg To Buy Your Music”

Exclusive Excerpt From “Make Them Beg To Buy Your Music”

James Moore February 12, 2015 Comments Off on Exclusive Excerpt From “Make Them Beg To Buy Your Music”

The following post is an exclusive excerpt from Nathaniel Omari Moore (Omari MC)’s new music promotion book “Make Them Beg To Buy Your Music“. Read Omari’s other guest post on why even talented artists fail

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